Social Casino Review
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One thing that is less known about the social casinos is the fact that they have been on the market since the beginning of the millennium (early 2000’s). They would later come to be fully adopted by the mainstream casino fans almost 12 years later.
By 2013, a number of social media operators started to use some of the main social media avenues for integrating their games. Some of the platforms that were common back then were Facebook, and Twitter, which came a bit later. Apart from that, these operators also opted to design some smart applications that could be used in tablets and other smartphones.
There are many aspects in which social casinos differ from other normal casinos. The major one is, of course, the fact that the social aspect that they present, which is not available in land-based casinos or regular online casinos. While playing this type of casino, players can easily chat together and compete in earning various achievements and trophies. The other factor that sets this kind of casino from others is the fact that players would rarely play for real money here but instead would normally play with play-money. What this means is that players can still play without risking any money, but would still enjoy the fun that comes with playing casino games.
What is the Social Aspect of the Social Casinos?
The social aspect that exists in this kind of casino is actually what differentiates it from most players. This is the only factor that makes most players identify with this new sensation in the world of online casinos. Perhaps one of the greatest factors that players like about this casino is being able to meet new friends over the Internet who have certain common interests. The unique bit about it is that players are able to freely interact with their new online friends and discuss various issues from the games to other factors like the weather. This is actually what attracts most people to these games.
Software Used by Social Casino
This whole industry has seen a great improvement over the past years, and this has come with several providers of social casinos. To make their casino appear as unique as possible, they have introduced new games, software, as well as a special social aspect to the entire genre of the casino. With a lot of options to pick from, players can find it hard looking for the best casino to play at. The good thing about social casinos is that players can try almost all of them at no cost. The manner in which the games have been designed is what makes up the entire casino. They have all been designed to stimulate the same table games or slots that can be played on a local land-based casino or real-money online casino.
This makes it easy to get interesting slots to play; designed with amazing sounds, beautiful graphics and always accompanied with huge prizes.
As earlier indicated, the software has been built to make it easy for the players to engage in a conversation as they play. This is one bit that makes the games to live to their ‘social’ title. The achievements and trophies that a player can earn while taking part in this casino is another amazing feature that comes with the software. This gives the game a special competing nature, making it still interesting to play even when not playing for real money.
Since the players can be able to view how better they have played than their opponents, they can confidently brag about the winnings they have achieved so far. There are also a number of social casinos that offer a mobile-friendly platform, enabling the players to play using their tablet or smartphone devices. Even though a number of these apps can be easily downloaded, others can be played from the device’s browser.
The Main Focus in Social Casino Games
For as long as they have been in existence, social casino games have majorly focused their attention on the slots. This is due to the fact that they are arguably the most popular games. A number of game operators design their creations from literary nothing, but there is a section of operators who opt to rent games from suppliers of casino games and upgrades them to play-money games from real-money games.
The slots available on this platform are also designed with a number of various themes. This helps in giving the players a special surrounding and the kind of setting they’d always want while playing casino. With exciting sounds when a player wins, properly designed graphics, lots of jackpots and bonus games, the social casino games are very authentic and will offer the same feeling a player would get in a slot machine.
A majority of social casinos do not have a large variety of games to play, but normally carry just a handful of games. This is because of the kind of serious work that is normally needed to design these special games. The other reason is that a number of players enjoy particular games and so the designers see no need of releasing new ones.
There are however a number of operators who normally upgrade new games once they see the need. This is done after verifying that the fanbase would enjoy the new games.
The New Trends in Social Casinos
The Inclusion of Skill-based Gaming Techniques
The first point in the trends for this type of casinos is that it incorporates the utilization of skill-based game techniques. This feature assists in attracting the young generation whose main emphasis is on daily fantasy sports betting, and skill gaming such as online sports.
Apart from that, the relatively older consumers would also have an opportunity to enjoy some of the random opportunity games and at times might also want to taste the social casinos. The combination of skill-based gaming mechanics allows gambling agencies to offer attractive features to all of the generations and assist in improving the revenue.
That kind of avenue offers a great way to expand the boundaries of the social casino games that are produced in this era.
2. The Introduction of Live Dealer to Work Like Real Money Casino
Social Casinos have also tried to bring in a new feature that is set to improve its adoption to all its customers. This is the integration of live dealer gambling to make them operate as a real money casino. The main point here is to introduce certain features of gambling and bring the feel of a real casino. This is one option that has several potentials due to the fact that the feature has for a long time, been reserved for the top-notch customers in real money online gambling. Therefore, its inclusion in the structure of social casinos is set to attract a huge following.
Due to the fact that it’s a social casino gambling, one may at times wonder if that would be so expensive to maintain. The value of customers has been misunderstood by a number of companies who might want to venture into the social casino market. In essence, it presents an averagely vast fanbase, willing to pay well although in a totally different manner.
3. Using Traffic Procurement to Create a Flow of Money
Based on a study that was taken recently, the average age of gamblers of the social casino is between 36 to 41 years. Slightly over 72% of that number is made up of the female gender. The young bettors, those who are between ages 36 to 41 are more attracted to mobile devices, which are actually paying averagely between 4 to 10% as compared to those who bet on their desktops.
One of the main sources that have contributed to the huge revenues in the social gaming sector is the in-game advertising as well as the in-game purchases. As of today, the social casinos have a huge opportunity for coming up with a flow of funds through advertising and traffic procurement. This kind of traffic is a bit dexterous, and it can be easily engaged on both platforms; the mobile and the desktop devices.
4. Attracting New Gamblers with the Streams
From the main idea of getting new gamblers to the online casino platform, several marketing resources will be used such as Instagram videos, YouTube channel, and live streams. But the mentioned are not the only things that are required; they should be accompanied with the ability to ensure that the games are playable on social media and mobile platforms.
One of the reasons why the stream is used as an alternative to purchasing gambling games is the fact that they are relatively affordable. As an effort of ensuring that these costs are totally eradicated, the online social casinos will not relent on their search for opportunities that are directed to generating traffic through new means such as the streams.
One thing that appears to be on a serious rise is the combination of social casino and the real-money gambling. Key stakeholders in the real money online casino have several means of generating paying traffic, even though the resources can still be spent even on social gamers. Just like that, social gaming still creates new avenues of attracting clients through the main social media sites. This will, in turn, make it possible for the stakeholders in this market to come up with cyclical traffic, where social casino players would be able to transform into real money bettors should they wish. A potential blend of user-bases would be expected at the end.
For this to be achieved, gaming agencies will have to seek the services of talented creative designers who would be able to develop software solutions that are real money players who might want to try social gambling. The inclusion of promotions and other easy to use templates would foresee the outsourcing expertise of software design of the game. The in-game cross-promotion is another great point that exists in the real money gaming and the interlinking of social casinos. This will allow the firms to get the attention of much-paying clients across a myriad of networks and at affordable rates.
The future of online casinos appears bright, but the developers will have to put in more hard work to be able to withstand the competition.
Thank you, and enjoy your stay with us.
Tom Wilson, Editor.